During 2025 i led Toborrow’s full rebranding initiative, implementing and overseeing the transformation of the brand across all digital and physical touchpoints. This included implementing an entirely new design system on the website to create a cohesive, conversion-driven user experience, as well as updating the company’s communication style, advertising materials, email templates, internal documents, event assets, and promotional products.

The rebranding aimed to strengthen Toborrow’s market position, elevate brand recognition, and support a more consistent and impactful customer journey across the entire organisation.

Conversions

28%

Increase